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Thread: Local NJ small business spotlight -- Surf Side Tackle, Long Branch

  1. #1
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    Default Local NJ small business spotlight -- Surf Side Tackle, Long Branch

    (Thanks to DarkSkies for suggesting this tackle shop, and helping with the details)

    The NJ spotlight for October will be on:

    Surf Side Bait and Tackle Shop

    29 Montgomery Ave
    Long Branch, NJ 07740

    (732) 222-4436

    Hours: 7am - 7pm 7 days a week. Call if you're in the area and the bite is hot; he may be fishing.

    Background:
    Owned & operated by Jack Monteiro. Also staffed by Kevin.

    He has been in business since July of 2007. I have not yet had a chance to meet him, but I understand Jack is an avid fisherman. He is allegedly well-regarded by many fishing club members, and has a 250 lb capacity certified scale.

    He offers a selection of custom plugs, and a full line of Gibbs, Superstrike, and DT lures.

    I understand they also repair and re-spool reels as well.


    Business Edge: "We build Lamis and custom Calcutta gaffs."

    Rods and Gaffs:
    Jack has a selection of premium Calcutta bamboo up to 19' long. He can craft a custom heavy-duty gaff to any size you need, and takes great pride in his work. After he is done putting the components together, he applies a few layers of thick epoxy to the gaff head so it will never unravel. Normal gaff sizes range from 5-10', but Jack will make a gaff of any length or thickness desired. He also applies cork wrap to the butt of the gaff for comfort and durability.

    Additionally, he is involved in building custom rods from Lamiglass blanks - any size required - surf, bridge, or boat rods.

    If you are considering having a custom rod or gaff built, why not stop in Jack's shop, ask him some questions and take a look at some of the excellent work he has done.

    Premium Bait:
    How many times have you gone to a shop and bought a flat of sandworms, only to find many worms that look anemic, are tiny, and generally unappealing?

    The pic Jack sent us of his sandworms shows fat juicy worms that any bass or weakfish would be glad to commit suicide for. Jack suppposedly pays more for this premium bait because he wants to bring in the best for his customers.

    He also sells eels and clams, but the worms take the cake!

    For any small businesses out there that want to be included in our "Small Business of the Month" promos, contact me for details -- bunkerjoe



    Here is a map of the shop location, and directions:

    http://maps.google.com/maps?li=d&hl=...DiHoTANsfw7PgD

    Attached Thumbnails Attached Thumbnails mapdata_surfside bait and tackle LB.gif  

  2. #2
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    Here are some pics he sent us:

    Outside of the shop-
    Attached Thumbnails Attached Thumbnails 100_0312.jpg  

  3. #3
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    Sluggos, rubber baits, bucktails, hooks -
    Attached Thumbnails Attached Thumbnails 100_0300.jpg  

  4. #4
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    Gibbs, Superstrike, and DT plugs -
    Attached Thumbnails Attached Thumbnails 100_0301.jpg   100_0303.jpg  


  5. #5
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    Shop pics - jigs, plugs, reels -
    Attached Thumbnails Attached Thumbnails 100_0304.jpg  

  6. #6
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    Selection of off the shelf rods.
    Line winding and reel repair.
    Attached Thumbnails Attached Thumbnails 100_0306.jpg   100_0305.jpg  


  7. #7
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    Flouro, pork rind, surf bags, and accessories -
    Attached Thumbnails Attached Thumbnails 100_0308.jpg  

  8. #8
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    Selection of custom gaffs - Premium materials, not a premium price!
    Attached Thumbnails Attached Thumbnails 100_0309.jpg   100_0310.jpg  


  9. #9
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    Fat juicy worms. Where can you get worms this fat other than Surf side?
    Attached Thumbnails Attached Thumbnails 100_0307.jpg   100_0311.jpg  


  10. #10
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    Jack's a cool guy, insane fisherman, knows how to catch em and where they are, or might be. Thanks for putting him in the spotlight, Joe.

  11. #11
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    Just wanted to put it out there, that Jack of Surf Side, has been dialed into the Winter Bass Bite since December 2011....there aren't too many fishermen out there who are dialed into all the nuances of the feeds, current forage, feeding times, and best presentations to get a shot at these bass.....

    While the sizes have decreased drastically lately, they're still a lot of fun to catch on artificials....stop by and pick Jack's brain......he really has a handle on these bass with some great numbers caught, and he's out there every day fishin for em....Feel free to ask him about the why's and how's of this bite.....

  12. #12
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    Quote Originally Posted by DarkSkies View Post
    ..stop by and pick Jack's brain......he really has a handle on these bass with some great numbers caught, and he's out there every day fishin for em....Feel free to ask him about the why's and how's of this bite..... [/INDENT]
    yup, he gets it done.

  13. #13
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    The last time I talked to Jack, he mentioned he was moving,..I think the new address might be 200 Ocean Blvd N....
    Right by the entrance to 7 Presidents. In the block of stores right by the Milkshake Grill and Krausers

  14. #14
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    Dark I looked for this thread to post the latest news. Hope ok to post it here and give him some publicity. Jack at Surfside is at the new addeess by Krausers and the otber Windmill. He got robbed at gunpoint by 2 guys the other day. Maybe some of the fellas here can go there and buy a few things. Word has it that he has been struggling and could use some business. Support your local shop. If this isn't ok feel free to move it.

  15. #15
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    That really suxxs. What kind of low life scum would rob a tackle shop?

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