It all depends on the material selection. There are blanks, guides, and seats, that after labor easily approach the $1000.00 range. When I had my full time shop in N.C., I built 2 Fly rods for a customer, 1 a 10 wgt, at $900.00, and a 12 wgt., at $1100.00.
The blanks cost over 500, the guides were all Fuji Gold cerment, and the seats were Custom inlaid R.L. Winstons. I actually made less than $250.00 for my work. The wraps were not basic either.