I do get pleasure through my customers when they are excited with their catch. My husband and I strive to sell top quality bait. Just yesterday I sold some 4 day old bunker at a reduced price and the customer said my old bait was better than other stores' freshest bait. If our bait is older we tell the customer and sell at reduced price. If we feel that the bait is too old we will give it away. One of our friends always tells us that no matter the age of the bait he always catches fish as we know how to take care of the bait. Over the years we have been in business we have cultivated great bait sourses and without them we would have nothing. Thank you for posting our website.