Just recently there has been a shift in the marketing mix...where fishermen are also seen as a user segment........

Some kayak dealers are now starting to carry them....

I know of a few guys and dealers that were pushing them as fishing platforms last year....for the SJ Bays...which are ideally suited to this type of fishing....flat.....hard access for boats....but containing a lot of creeks and sedge areas where the fish feed aggressively in low light periods.....making the SUP a perfect addition as a fishing vehicle for the angler who wants to target these fish unavailable to others......

The interesting tangent that has developed recently....is the use of SUPs as fly fishing platforms.....
I believe they are ideally suited for that...
Kayaks,traditionally low to the water, sometimes make it tough for the angler to strip and cast...or sight cast to feeding fish........

This, the natural positioning of SUPs to the guys who fly fish and want to travel on the water to incaccessible areas when doing so......